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Index / MAP of this site SITE-MAP
Affiliate The owner of
the site(s) that chooses to display a merchant's
products and/or services. Affiliates agree to place
merchant promotions on their Web site(s) in the form of
graphic or text links for the purpose of selling a
merchant's goods and/or services. In return, the
affiliate(s) can earn commissions, which vary by
merchant, on click throughs, leads, or purchases made
through the links on their site(s).
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Affiliate Broker Gives
up part of his/her commissions to sub affiliates who help via
sites and web presence to sell a product or service that the
Broker is affiliated with. The broker usually has very good
site content that the sub affiliates can use by sending
visitors there without loosing their percentage of profit.
This is ideal for beginners, since they need to do very
little work and expend little effort to make a sizable
income every month.
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Two Tier Affiliate Program
A two tier affiliate program is one that allows
affiliates to earn commissions on two distinct
levels. In a two tier affiliate program, affiliates
earn commissions on their own direct referral sales
as well on the sales or conversions by affiliates
they refer to the same two tier program.
Two tier affiliate programs are desirable because
they allow you to earn a maximum amount of revenue
for your marketing efforts as well as the efforts
of those you refer to the program.
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Affiliate Marketing A
system of selling products or services in context over
the Internet that allows online merchants to promote
their goods or services within the content of tens of
thousands of Web sites. Affiliate marketing allows
merchant s to pay their affiliates based on performance.
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Affiliate Sales Channel
The relationship created when merchants and affiliates
enter into a joint agreement that allows the individual
sites to display the merchant's products or services in
exchange for a performance-based commission.
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Affiliate Site Internet
location where affiliates place links to a merchant's Web
site. An affiliate can have one or more sites.
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Super Affiliate
A super affiliate is a reseller capable of generating a
significant percentage of an affiliate program's total
sales production.
To learn all the techniques and secrets of becoming a
super affiliate, you might want to check out the
Associate Handbook by master marketer Marlon Sanders
and Declan Dunn’s affiliate marketing bestseller,
Winning the Affiliate Game.
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Affiliate Manager
An individual or organization that owns and or manages
an affiliate program. Sometimes used interchangeably with
affiliate merchant. Affiliate manager is also a term
sometimes used to describe software applications that
manage the administrative functions of affiliate
programs, such as commission payouts, charge backs etc.
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Affiliate Merchant
Sometimes used interchangeably with affiliate manager. An
affiliate merchant is the owner and product or service
fulfillment organization in an affiliate program.
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Auto-Merchandiser Link
A targeted, dynamic link type that allows merchants to
display specific products or services on the affiliate
site. Targeted offers are provided to visitors to the
affiliate site based on their operating systems, browser
types, and by the site categories the affiliate has
chosen. The affiliate chooses the size of the
Auto-Merchandiser link. The availablity of the
Auto-Merchandiser links vary by merchant.
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Business Opportunities
Also referred to as bizopps, bizops and sometimes
referred to as income opportunities.
A business opportunity can legally be defined as the
sale or lease of any products, equipment, supplies,
or services that are sold to the purchaser for the
purpose of enabling the purchaser to start a business,
for which the purchaser is required to pay the seller
a fee.
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Click Through Occurs
when a site visitor clicks on an affiliate link and is
taken to the associated e-commerce site. A purchase may
or may not follow.
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Commission The
compensation an affiliate receives from a merchant.
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Cookies Very small files
that store information about a visitor. A Web site stores
cookies on the visitor's browser so that the Web site can
remember something about the visitor at a later time. A
cookie cannot include any information that the visitor
does not provide. Cookies cannot access or read the files
on the visitor's hard drive, or be used as viruses. They
reduce the amount of work that a visitor would ordinarily
have to perform, such as repeatedly entering information
into fields.
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Cost per Click (CPC) A
billing mechanism that pays an affiliate a set amount of
money every time a visitor clicks through a link on the
affiliate's site and is brought to the merchant's site.
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Cost per Lead (CPL) A
billing mechanism that pays an affiliate a flat rate for
every lead generated from a link on the affiliate's site,
for example, a set amount for every completed loan
application that originated from the affiliate link.
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Cost per Sale (CPS) A
billing mechanism that pays an affiliate a percentage of
the sale for every completed sales transaction.
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E-commerce Electronic
exchange of value between a business and its partners,
suppliers, and customers.
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E-commerce Site A
merchant's site where merchandise or services are sold.
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FastApp An application
form that anyone can use to apply to affiliate programs
for merchants using Be Free. With the FastApp, applicants
can join multiple programs with a single click of a
button. SEE: commissionjunction
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FlexTrack A feature
that allows affiliates to define a parameter that they
can add to the click through URL of their affiliate
links. This parameter gives additional tracking
capabilities to master affiliates, charity programs, and
loyalty programs. Availability of the FlexTrack feature
varies by merchant.
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Form Search Link A
link type that provides a search box for affiliates to
place on their sites. The visitor enters key words
into the search box. This link type is only available
from merchants that have a search engine on their
e-commerce sites.
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Gene rated Tag The HTML
code that affiliates use to create the link to a
merchant's site. Merchants create these tags and offer
them through their Reporting.net pages. When affiliates
generate these tags and paste the code into their sites,
they create links to the merchant's site. Tag types
include Auto-Merchandiser link, page link, text search
link, form search link, and storefront link.
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Impression Occurs every
time an affiliate link appears in a visitor's browser. It
represents an opportunity to buy an online merchant's
products or services. Analyzing the number of impressions
served allows affiliates and merchants to assess how
effectively products or services are selling.
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Merchant An online
retailer or service provider that partners with
affiliates, forming a strategic online sales
relationship.
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Net Shipped Sales
Shipped sales less any returned sales. This value is used
to calculate affiliate compensation. For example,if a
report indicates $100 of shipped sales and $40 if
returned sales, the net shipped sales equal $60.
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1x1 Pixel A tiny, clear
graphic that is placed with each affiliate link as a
means of tracking link performance. The 1x1 pixel tracks
impressions.
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Order A visitor's
request to an e-commerce page to purchase an item or
service. This information may or may not result in a
shipment (see Returns).
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Page Link A link type
that allows affiliates to place a link on their sites
that leads to a page on a merchant's site. For instance,
a merchant could offer a page link to its home page, a
"what's new" section, or a "project of the week" page.
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Page Views The estimated
number of visited pages within a Web site. For example,
if a Web site contains 10 pages and an estimated 100
unique visitors per month, the site receives
approximately 1000 monthly page views (10X100=1000).
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Reporting.net
(www.reporting.net) A password-protected site
from which affiliates run their affiliate programs.
Reporting.net has a gene ral content area and a
merchant-branded area. The general content area gives
affiliates the ability to change their account
information and apply to new merchants. In the
merchant-branded area, which merchants can customize,
affiliates can access online reporting and HTML tag
generation.
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Returned Sales The
dollar amount of merchandise that is returned after being
purchased through an affiliate link.
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Returns The number of
merchandise items returned after being purchased through
an affiliate link.
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Section Link A link type
that leads visitors to a specific division or area of a
merchant's site (e.g., a page with holiday products).
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Shipments The number of
merchandise shipments made through an affiliate link.
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Shipped Sales The total
dollar amount of shipped merchandise made through an
affiliate link.
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Site An Internet
location. See Affiliate Site and E-commerce Site for more
information.
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Site ID A unique number
identifying the site from which the click originated.
Each affiliate site is assigned a unique Site Id.
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Site Revenue Affiliate
earnings or commission made from purchases that
originated from an affiliate link.
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Storefront Link A link
type that provides a variety of different links in one
space or on a full page. These links may have a theme,
such as a holiday storefront with several links to
different sections or products on a merchant's site.
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Tag Generator Located on
Reporting.net, the Tag Generator creates HTML tags. These
tags create links to selected areas of a merchant's site.
They register impressions, click throughs, and sales.
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Text Search Links A link
type in which affiliates choose the criteria for the
search before they generate the tag. This link type is
only available from merchants that support searching on
their e-commerce sites.
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Transaction Any process
between a visitor and a merchant that involves a purchase
request. A transaction can be an order, cancellation,
shipment, or return.
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Transaction Date The
day a purchase was made that originated from an
affiliate link.
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Unique Visitors The
individual visitors that visit a site. A unique visitor
may visit a site serveral times a week; however,
because it is the same person, it can only count as one
unique visitor.
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URL Uniform Resource
Locator. The Web address for a specific site, section
link, or page.
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WYSIWYG Editors
What-You-See-Is-What-You-Get Web-editing programs are
programs that are used to create Web sites. These
programs will sometimes alter the generated link code
after it is pasted into a page. Altering a generated link
can cause tracking problems, which prevent affiliates
from receiving proper credit for traffic and sales
originating from their sites.
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Tools for Tracking your website visitors, transactions and affiliate accounts
Junk Forums (2) Discussion forums developed specifically to promote discussion or interest in certain topics in the hope of seeding pages with keywords and phrases which will be spidered by search engines.
Domain Duplication (3) The development of (almost) identical websites with different domain names, often modified to suite regional specificity or targeted keyphrases. Empire Building (4) The process of building interlinked websites and/or web logs (blogs) in order to mutually enhance each site's SERPs.
Linked Blogs (5) Similar to Empire Building (4, above) but usually more refined to promote a group of similar thinking individuals. Can be used to influence site ranking with the introduction of specific domain (site) references.
Wikis (6) Much like Linked Blogs (5, above) except far more crude in operation and unlikely to be afforded authority status like 'professional' blogs.
JavaScript Link Manipulation (7) A technique used to redirect web visitors to specific pages, often forcibly through mouse-over triggers, and difficult to detect automatically.
Dynamically Spawned Pages (8) Pages produced by server-side code like ASP or PHP served in response to specific, highly targeted keywords, dynamically generated from template text, often served to web crawlers.
Doorway Pages (9) Keyword rich pages specifically optimised to perform well in the SERPs which add nothing to overall site content and whose links invariably point to the index or other targeted website page.
ODP-Driven Databases (10) Categorised data dumped from the freely available ODP RTF (Rich Text Format) to supply keyphrase-rich doorway pages supporting a core site.
Generated Pages (11) As ODP-Driven Databases (10, above) but machine generated from similar database content.
Hidden Links (12) Used to increase PR (PageRank) and SERPs visibility of a site or page by providing link content for crawlers generally to doorway pages and concealed from web visitors.
Keyword Stuffed Anchor Text (13) Links to other pages comprising targeted keyphrases, often irrelevant to surrounding text.
Cloaked Redirects (14) Serving one set of pages to spiders, another to users.